ASSISTANT MANAGER, MARKETING COMMUNICATIONS

Responsibilities:

a. Advertising & Branding

• Assist in developing and executing advertising and branding strategies in line with the mall’s overall objectives.

• Coordinate the production of marketing collaterals (print, digital, and on-ground), ensuring timely delivery and quality control.

• Support in managing branding consistency across all platforms and materials, adhering to approved brand guidelines.

• Assist in planning and executing marketing campaigns, including creative development, printing, fulfilment, and distribution.

• Work with agencies and vendors to support campaign rollouts and branding initiatives.

• Conduct market research to identify consumer trends and campaign opportunities.

b. Social Media & Digital

• Manage and update all official social media platforms of Pavilion Bukit Jalil with engaging and on-brand content.

• Monitor, track, and analyse social media performance; prepare regular reports to guide content improvement.

• Assist in content management across mall touchpoints such as digital screens, directories, and signage.

c. Public Relations & Partnerships

• Assist in developing PR initiatives to strengthen the mall’s visibility and brand presence.

• Liaise with tenants and external partners to support campaign collaborations and joint promotions.

• Provide communications support for internal stakeholders and tenants as required.

• Coordinate with media, agencies, and suppliers to maximise publicity and branding opportunities.

• Support in preparing marketing budgets and ensure activities are delivered within approved allocations.